ProceedingsoftheHamburgInterThutchananSangwanandJirapanLiangroRiskIdentificationforRoadFreightTransportRoadFreightTransportServicePublishedin:InnovationsandStrategiesforLogisticsanWolfgangKersten,ThorstenBleckerandChristianM.RiISBN(online):978-3-7375-4059-9,ISBN(print):978-3-73ISSN(online):2365-5070,ISSN(print):2635-4430rnationalConferenceofLogistics(HICL)–20okapartOutboundtationtationndSupplyChainsngle(Eds.),August2015,epubliGmbH75-7805-9391RiskIdentificationforOutboundRoadFreightTransportationServiceThutchananSangwanandJirapanLiangrokapartThestartofAsianEconomicCommunity(AEC)attheendof2015willstrengthenThailand'spositionasatransportationhubfortheGreaterMekongSubregion(GMS).IthasincreasedThailand'sopportunitiesforcross-bordertradesandimport-exportshipmentsespeciallybetweenThailandanditsfourimmediateneighbors-Myanmar,Malaysia,Laos,andCambodia.Themajormodeoftransportationamongthesecountriesistheroadtransportation.Fiercecompetitionwilloccurasprofes-sionalmultinationallogisticscompaniesownedbyforeignerswillusetheircompet-itiveadvantagetogetthemajormarketsharesandcompetewithlocallogisticspro-viders.TosurvivethecompetitionundertheAEC,locallogisticsfirmsshouldidentifytherisksfortheirlogisticsservicesamongtheneighboringcountriesandfindave-nuestomanagetherisks.ThispaperstudiedrelevantliteraturesandsummarizedtherisksrelatedtotheOutboundRoadFreightTransportationService.Theriskshavebeenvalidatedbyindustryexperts,theeffectofeachriskonkeyperformanceindicatorhasbeenanalyzed,andsuggestionsformitigatingtheriskshavebeenin-cluded.Keywords:RiskIdentification,OutboundRoadFreightTransport,ASEANEconomicCommunity(AEC),LogisticsServiceProvider392ThutchananSangwanandJirapanLiangrokapart1IntroductionCurrently,globalizationisbecominganimportantissueofworldeconomy.Thecompetitioninworldtradingisveryhighandincreasing.Hence,manycountriesineachregionhavetoimprovetheirabilitiesandtrytocollabo-rateintermofinternationalintegrationtoenhancebenefit,increasebar-gainingpower,andgainadvantageofinternationaltrading,investment,andinformationtechnology.Furthermore,theintegrationalsocompre-hendsinliberalizationwithintheregiontofacilitatelogisticsactivitiesoflocalcompany,eliminatetariff-barrier,freeflowofproductsandservices,inordertoattractexternalinvestorinvestmentandstimulatedemand.ASEANEconomicCommunity(AEC)istheoneoftheinternationalintegra-tionamongbetween10ASEANmembercountriesforoverallbenefitandcompetitiveadvantageofmembersespeciallyininternationaltrade.AECisgoinginthesamedirectionasEuropeanUnion(EU)hasdone.TheinitiativeofAECintegrationwasfromthe9thannualmeetingofASEANmembersinIndonesiain2003.Theideaofcommunitycomprisesthreeel-ementsincludeASEANPolitical-SecurityCommunity(ASPC),ASEANSocio-CulturalCommunity(ASCC),andASEANEconomicCommunity(AEC)undertheslogan"OneVision,OneIdentityandOneCommunity".Beingsingedin2007,"AECBlueprint"wasdesignedtohavetheclearplanandframework,sothatitwillbefullyimplementedbytheendofyear2015.TheAECBlue-printconsistsoffourimportantcharacteristicsincludingsinglemarketandproductionbase,highlycompetitiveeconomicregion,regionofequitableeconomicdevelopment,andregionfullyintegratedintotheglobaleco-nomic.RiskIdentificationforOutboundRoadFreightTransportationService393Figure1TimelineofLiberalizationplan,adaptedfromAECBluePrint(2008)Figure1representsthetimelineofliberalizationplanineachsectorbe...
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