Crisis-Management-A-Leadership-Challenge-Kaufman08.pptxVIP专享VIP免费原创优质

CrisisManagementALeadershipChallengeRickJ.Kaufman,APRExecutiveDirectorofCommunityRelationsBloomington(MN)PublicSchoolsJuly5,2008vNSPRAAnnualSeminarPre-SessionReproductionofmaterialsispermittedfortrainingpurposesprovidedcreditisgiventotheauthor.AboutthepresenterSchoolPublic/CommunityRelations-18yearsofexperiencewithschooldistrictsinthreestates,andstatedepartmentofeducationCrisisResponseTeamLeader-ColumbineHighSchoolTragedy,April20,1999-FEMA,NationalResponsetoHurricanesKatrinaandRitaCrisisManagementConsultant-U.S.BureauofPrisons(TimothyMcVeighExecution)-NewYorkCitySchools/NYEducationCommission(9/11)-FBI(NationalConferenceonSchoolViolentOffenders)-WIHealthandHospitalAssociation-JacksonStateUniversity,Jackson,MSAboutthepresenterPastPresident-NationalSchoolPublicRelationsAssociation-WisconsinSchoolPublicRelationsAssociationTrainer/Lecturer/Author-MidwestSummitonViolenceintheWorkplace/Schools-WisconsinBioterrorismSummit-NationalTransportationPublicAffairsSeminar-CouncilofFutureLeaders-SchoolPR:BuildingConfidenceinEducation-CompleteCrisisCommunicationManagementManualOurworktogetherincludes:EssentialElementsofCrisisManagementCrisisManagementRealitiesICSandCommandCenterStructuresCrisisCommunicationTheNEWCommunicationChannelsPatternsofMediaResponse&MediaRelationsCommonCrisisMistakesCrisisTableTopScenariosMockPressConferencesQ&AWhatisaCrisis?“anemotionallychargedsignificanteventorradicalchange”“anunstableorcrucialtimeofaffairsinwhichadecisivechangeisimpending”“asituationwiththedistinctpossibilityofahighlydesirableoutcome”“asituationthathasreachedacriticalphase”WhatisaCrisis?studentorstaffsuicidestudentwalkoutorprotestassault-ofastudent,stafforvolunteerchildabusesexualharassmentcriminalactivityhealthemergency(AIDS,etc.)WhatisaCrisis?fireorexplosionschoolbusaccidentbombthreatnaturaldisaster(flood,tornado,etc.)VIPvisitpoweroutagemore?(Hint:dozensmore!)IsitanincidentoraCRISIS?Areyouready?Inacrisissituation,youwillreactasyouareorganizedandtrained.Knowingwhattodocanbethedifferencebetweenchaosandcalm,orevenlifeanddeath.CrisisManagementRealitiesPromptactionreducescollateraldamagePromptactionreduceslengthofcrisis&movessituationtoquickerresolutionFocusonresponse,notsourcesofthreatNotpossibletodetaileveryconceivablecrisisImportantdecisionsmadebeforecrisiseveroccurs(structure,process,leadership)CrisisManagementRealitiesDecisionsbasedonsite,location&uniquesetofcircumstancesthatoccurduringacrisis“Cardiacassessment,”intuitionplayskeyrolesTendtovictims’needsimmediately,compassionatelyandcompletelyBeprepared…badstuffhappensContinuousprocessrequiringannualreviewCrisisManagementRealitiesInthefirsthourofacrisis:Denial:“Thiscouldnothavehappened.”Anger:“Howcouldthishavehappened?”“Howcouldsomebodydothat?”PanicAnxietyElementsofCrisisManagementPolicyandLeadershipProvidesfoundation,frameworkforactionEmergency/CrisisManagementPlanProvidesstructure,mechanismsforoperationalresponseSchoolCrisisResponsePlanBuildingplanoperateswithinframeworkofdistrict-levelplanProvidesroles,responsibilitiesforstaffCoordinatedresponsetomorefrequentlyoccurringincidentsElementsofCrisisManagementCrisisResponseTeamSchool,districtresponsepersonnelCommunicationFoundationofanycrisisplanning,implementat...